Not imagine the money that is generating Pokémon GO (and from tomorrow will be even more)

Pokémon Go is being a success and has catapulted Nintendo shares to overcome a giant like Sony. Its shares on the Stock Exchange have doubled in value and now Nintendo is worth about 38.000 million euros when a few days ago was valued at 17,299 million . Most surprising of all is that this milestone has been achieved with an application that still errors, which has not yet reached all countries and, more importantly, has not yet begun to capitalize on its potential.

How Pokémon GO pays off?

Nintendo has in its hands a colossal business whose expiration date is still unknown. Just weeks after its release, Pokémon GO still on everyone 's lips , monopolizing covers and flooding social networks with curiosities and tricks .

Go out and bump into someone attached to mobile phone undoing their way has become commonplace in big cities and the scrum of people still affecting the performance of the application. 

 That is why the avalanche that is expected with the arrival of the game in Japan has forced its creators to delay the launch until the servers can withstand the stake. What will tomorrow, at which time could also be disclosed the Niantic strategy that will continue to capitalize further use figures achieved.

So far the only source of income of the application are microtransactions , purchasing virtual coins that allow us to get on the fast track objects through payments ranging from packs of 100 coins per 0.99 euros to 14,500 coins 99.99 euros.

To give you an idea of the virtual cost of the game for those who prefer to spend per box instead of wandering around the world to get items, with that pack of 100 coins could acquire 20 Pokéballs, capsules used to catch Pokémon. 

A Pikachu on your Big Mac

Although this strategy is pursuing the vast majority of free applications, with the arrival of Pokémon GO to Japan the door to a much more interesting to Niantic and Nintendo asset, the use of open Pokeparadas and Gyms as a source of advertising revenue.

These sites game where users gather to get items or compete with the trapped Pokémon, were limited until now emblematic areas of cities as monuments, important buildings or even samples of street art, but starting tomorrow will also occupy 3,000 McDonald's restaurants of Japan.

They take the form of Clubs, as these require the player to invest several minutes near them to get the best out, unlike Pokeparadas to which you can extract gifts simply going ahead.

This not only attract players from the platform to the restaurant, also located on the map of a game currently spent about 33 minutes of use, 10 minutes more than we spend in front of Facebook or Twitter .

What plans Nintendo to export this form of advertising to other countries is unknown, but foreseeing the success that the company predicts this movement, it would not be surprising that soon begin to see Gyms also promoted in other corners of the globe.

The figures that Pokémon GO earn money

Sell ​​an advertising campaign and a giant like McDonald's should not be exactly easy, but Niantic has in his hand the data necessary to make that dream a reality. The application earns more than a million dollars every hour , and that is possible thanks to the huge number of users it has. To give you an idea of everything that creeps, this is what happens with GO Pokémon in 1 minute of our lives. 

 

Not imagine the money that is generating Pokémon GO (and from tomorrow will be even more)
McDonald's and Nintendo Team Up For Pokemon Go in Japan (watch video ..)

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